Aubrey's Corner

Difference Between The Page Rank And Search Engine Result Position

As a rule people confuse the notions of page rank and search engine result position. However, they do not denote the same notions and they are

not equivalent.

SERP is a page ranking algorithm. We will try to clarify the common misconception in this article.

There are a number of differences between the page rank and SERP. First of all, they have different frequency of update. Page rank is updated every three months. This information was announces by Google. You can check the current page rank of each site with the Google Tool Bar which can be installed free of charge. When the page rank is calculated Google uses it to calculate rankings for search queries. Thus, we can see that page rank is only one constituent part of the entire SERP algorithm.

There are other factors that affect SERP other than page rank. If you want to make your site SERP friendly you need to make sure that its content is relevant. When it comes to page rank it is not the relevance that is of primary importance but rather the frequency of content updates. Do not forget about keywords. Including them into the domain name and meta tags is a good way to influence the rankings positively.

Do not make a high page rank your main objective. Remember that a high page rank does not mean that you will also have a good SERP. There are a number of examples when sites with decent page rank of 4 do not get any search engine traffic. And there are sites with low page rank, but they have some unique keywords or content that brings them to the top of search results list.

Understanding the way the page rank is calculated is also very important. Page rank mainly depends on the number and quality of incoming links. If the links come from sites with higher page rank, low quantity of outgoing links and relevant content they are highly valuable. Thus, the more quality links you have the higher the page rank would be. Do not waste your time getting different free web directories or low page rank sites to post links to your site. The value these links would bring will be nothing as compared to even a couple of links from good, popular sites. Thus, do what you can to get high page rank sites to link to your site and consequently you will get better page rank.

Of course, page rank is very important, though it is only a part of SERP algorithm. Do your best to get a higher page rank but do not s

top there. Your ultimate objective is good SERP because when it is high you will get active search traffic and it will bring more business to your site.

These days Online technologies are extremely popular. So it is little wonder that the Internet network has turned into a way of earning money. But to avoid putting your web business in big problem it is very crucial to understand how to bulk real visitor traffic.

How to get search engines to crawl your site is one of the most significant things which should be focused on. Keep in mind that people today use online network to find info, and buy goods. And no doubt they use search engines for it. To make an online business successful, one has to use all the tools available. This is why if you are aware of building Alexa rankings much, you have much greater chances to become prosperous.