Aubrey's Corner

Analysis Of Requests In Keyword Research.

Promotion on key words can be the basic difference between a successful blog from unpromissing one, but many bloggers perhaps think that this only refers to SEO. Nevertheless, keyword research goes further the search engine optimization and discloses the real interests of users.

This means that keyword research will help you select the best-selling theme of the blog and stay on the working ways of monetization.

As it is well known, thanks to its structure and repeated updating of the content, blogs are well ranked by search engines, but you are missing a large part of traffic, if not using the potential of search queries.

Close your eyes and imagine for a moment that search engines abruptly stopped to bring traffic at all. Will the analysis of queries lose its meaning? Not at all. The keyword research – is, in fact, a market investigation. It let you understand in relative terms what people are interested in. Moreover, it shows what query language is actually used by people, i.e. teaches you how to say in your blog on the language that is clear for everybody.

Do not forget to open your eyes back and recall that when taking into consideration the above things, search engines still bring traffic, and this is another undeniable benefit.

It is known that optimizers talk a lot about the analysis of user queries. But they are not the first who was talking about it. Copywriters investigated their “key words” long before the emergence of search engines.

Eugene Schwartz, the most powerful copywriter in the history of this craft, in 1960 said:

Read an hour a day. Read what you like, but not about your work. Read rubbish. A lot of bullshit. Read so that something that interests you will sink into the memory. Just read, read, read … That’s your audience. Here’s your language. Here are the words they use.

Here he talks about investigation of your audience. Before writing a single word of your advertising message, real copywriters read their favorite magazines and research the experience of predecessors in this audience for many weeks.

What are they doing it for? To find the right words.

In fact, keyword research is not referred to SEO. Here the important thing – is understanding of your audience, looking for words that will attract their attention, will be able to convince them to buy your products or services in the future. You need to “optimize” text writing maximum.

It seems that it is complicated, isn’t it? But it is not so difficult that you, like Eugene Schwartz and his colleagues, studied your audience for months. You can conduct exploration/investigation very quickly, using the latest tools for keyword analysis.

Since the analysis of search queries is not only more traffic, but, first of all, an understanding of your place inside, it will help you choose:

• The most popular theme of the blog;

• To write about what people are interested in;

• Markets closely related according to the theme;

• Products and services that you can advertise (for a fee) in your blog;

• Adds, which will give you the highest CPC.

Today when lots of people have suffered from or are facing troubles due to world economy recession, online business is gaining in its popularity. All the Internet businessmen know that it is very important for a site to be on high positions for keywords related to the business. That’s why keyword selection process requires much attention. And this process can be made easier with the help of the keyword selector tool and keyword analyzer tool. Using those tools chances to choose right keywords are much higher.