Aubrey's Corner

The Importance Of Original Content When Marketing Online

There are so many programs and automated software out on the web that promises amazing articles. They will either write an article for you or take an article you have written and spin it into a unique article which you can submit to all the top article directories again. People are spending hundreds of dollars on these programs not understanding the power of a unique article. If you spend the time doing creating your own articles rather than having a spinner or creator do the work you are guaranteed better results. I understand that there are many people out on the web hoping to earn money online without working every day, but article spinning is not the way to go. When you write your own content on a regular basis it will become easier and easier. One problem though is when people begin running out of ideas they don’t realize they need to be learning more about their niche so they have material for new unique articles.

The most common use of article spinning will be for a person’s web marketing campaign. They will want articles they can submit to article directories. There are some lower class article directories that probably won’t actually read the entire article before publishing them. The problem with these article directories is they will not bring in the amount of publishers you need to succeed. If you tried to submit a spun article to one of the major article directories such as ezinearticles.com they would quickly decline the article. I find that with these top directories not only do they read the article they go as far as checking the links in the resource box making sure the links follow their guidelines. People don’t realize that a software program cannot write nearly as well as a person. Yes they can switch out sentences and words making the article look new, but they cannot make the article contain the same substance as a human written article. You may think that you can use the software to submit your spun articles to lower class article directories, but these directories will not have the same power in the search engines and will not help your article spread.

You may think that you cannot write unique articles consistently. This is a fear for many new webmasters and bloggers, but this is a unrealistic fear. Anyone can learn how to write articles on their niche if they are willing to practice. One important thing to do is read the publishers within your niche. The more you read the better your writing will become. You will learn how to express different ideas from these publishers. Spelling and grammar is another difficulty people struggle with including myself. They way I have overcome this is by using a quality word processor such as Microsoft Word. The great thing about writing for the web is quality writing is not determined by the level of technical writing skill, but rather the voice or personality of the writer.

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