Mar
02
Text Message Marketing In Your Chiropractic Practice.
The latest researches have already proved that text message marketing is one of the best marketing tools for chiropractors. Chiropractic marketing has changed so much for the last time. So very soon we’ll be witnesses of another great swing towards this efficient mobile marketing.
Now it’s high time to give a definition of mobile marketing. To cut a long story short mobile marketing is a special set of practices enabling any organization to communicate and engage with their potential customers in rather an interactive manner via any mobile device.
By the way this text messaging is also known as SMS. Of course we can’t imagine our life without SMS. About 3.5 billion SMS messages are sent and received every day. These days only the most powerful organizations have been using this beneficial option of hot mobile marketing medium. For example President Obama also takes advantage of text messages. Many athletic teams also use mobile marketing for the purpose of selling tickets. High-end businesses take advantage of it too because they need to be in touch with their customers.
Perhaps you think that I’m going to convince you to spam your potential patients. But you are wrong. I’m not talking about spamming at all. So you shouldn’t violently invade somebody’s inbox. I hope you are aware of the fact that this random marketing is considered to be illegal. That’s why it’s not recommended to do this. If you really want to have enough subscribers then you should offer them attractive periodic deals and certainly discounts.
By the way I’d like to stress that text messages have greater open rates when compared to email. For example according to recent researches about 85% of guys usually spend up to fifteen minutes to open a text message after receiving it. So in this case the open rate will be about 94%. Of course you can compare it with a typical email open rate. From my point of view it will be about 18-20%.
So there’s no wonder that these days so many chiropractors try to investigate the practical use of text message marketing for their practice. By the way some chiropractors have been already using this solution for the purpose of reactivating patients. They also remind of appointments this way. And their patients also appreciate this approach.
To say the truth any solution can’t exist eternally in the market because sooner or later another revolutionary new solution will arise to replace that one. But any way you still have enough time to gain benefits from text message marketing. I’m sure that this option will significantly increase performance of your chiropractic practice. The main this is that you shouldn’t delay implementing it. Don’t waste your precious time. Take advantage of it right now.
Marketing has always been of great importance for many businesses. Today the online network has changed into a new rapidly increasing advertising platform as lots of users spend there a significant part of their time. Even chiropractors can take advantage of it, they just need to be aware of chiropractic marketing. If you would like to learn how to attract patients via the Internet, check out this chiropractic marketing site – there you will find out lots of info on chiropractor marketing.
And keep in mind that we live in the world of high online technologies. It would be intelligent to make use of the online network to look for anything at the best prices available on the market. Search engines, social networks, blogs and forums – all this will help you solve many issues.