Apr
16
How To Do Regional Internet Marketing
One of the best things about internet marketing is that it is totally global. I live in New Zealand for example, and the only thing that really hampers me is our dollar, even though that can be great when getting paid in United States dollars. My statistics inform me that the majority of my customers are from the United States, although India also is a major player. This is the sheer power of global affiliate marketing.
However, there are times when you may want to bring that down, into regional internet marketing, keep it local, you know. There are many times when regional internet marketing works better then global affiliate marketing. Examples include when promoting a specific event, such as Waitangi Day (Public Holiday in New Zealand that celebrates the treaty between Europeans and the indigenous Maori) or perhaps an event such as Thanksgiving in America.
Other examples could include specific shops and attractions in a town.
Your campaign might be promoting coffee shops around Sydney for example, or be promoting tickets to Euro Disney. These are all examples as to regional internet marketing, and they can have a great effect on your campaigns.
If you want to or are currently marketing with Pay Per Click (advertising on the search engines) you can specify whereabouts in the world you want that ad to appear. This is a truly powerful way of confining your results to a specific region. This can get even trickier, you might be targeting people who want to give Thailand who currently live in the UK. For example you could be promoting a range of travel books that the average customer in the UK could purchase before they went to Thailand. You would then only be targeting your UK customers.
How can Google and the others track where you are? All computers hooked up to the internet have a unique address which can inform them to where you are. Sometimes for strange reasons they get it wrong so be prepared for a very small margin of error.
Something a little more challenging is if you are article marketing, or using SEO (Search Engine Optimization). These truly are global techniques and so you can expect a much larger margin of error then if you were doing PPC. Ways to get your article to score higher for different searches is simply to include that keyword into your main keyword.
For example, I am a customer looking for cafes in Sydney. I might search for keywords like ‘cafes in Sydney’, or ‘cafes by the water in Sydney’ or get even more specific by adding a certain street ‘cafes along Hickson road in Sydney’ or whatever. I apologize to Australians if there are not actual cafes along Hickson Road, I have only been to the city once or twice.
If you are promoting to a specific country via SEO, make sure you make your website with a country domain name. New Zealand’s is.co.nz for example. Google likes to rank pages specific to where you are even higher, and this can be a great way to improve your conversion rates.
So there we are. Regional internet marketing is truly a great way to target your customers. No, it’s not as simple as putting an advert in the local newspaper, but thankfully we can still aim small, in a global world.
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