Aubrey's Corner

How To Create A Captivating Headline?

You are reading this article because its title caught your attention. Also, I’m 100 percent sure that you read it till the end. Do you know why? Because you have a strong desire to learn more about writing high-performance headers for your posts.

There are many techniques to write high-performance headers. In this article I will mention only six, in my opinion, the most important and effective, which must know the person who decides to write a cool title for his publication.

Technique number 1. Question to the reader.

The essence of this technique is reduced to that receiving the question, the reader is subconsciously trying to find the answer, and this, in turn, is a great motivation to reading your publication to the end. Ask a question in the title and the publication will give a detailed answer to it.

Technique number 2. Title-review.

It is an excellent tool for increasing interest to the reader of your publication. Examples of such titles: “This technique allowed me to increase sales by 70%,” “American student earns N of thousands of dollars by playing video games.” This technique enables the attention and trust of the reader.

Technique number 3. Order.

Often found in many texts such as selling titles: “Immediately, go to an intensive course on writing selling texts from scratch ….»,” Stop doing that and then …, try it! “. In fact, this is a fusion technique, which is what you just order to the reader of the publication or advertising text to do what you need. At the same time you order the reader to benefit. That benefit, which will get the reader from reading your publication or advertising text, must be formulated in the title-order.

Technique number 4. Personalized treatment.

A cool technology, whose meaning lies in the fact that you address in the header to a specific group of persons on certain grounds, such as: “To all fans to spin in a black site is dedicated to,” “Dear partners ….». Practice has proved the effectiveness of this technique.

Technique number 5. Use numerals in the title.

For example, headlines the “5 for the success in implementing sales info product”, “9 receptions of the Diet” shows that by reading the publication, the reader will get a step by step solutions to some problems that, in fact, to the reader.

Technique number 6. Short title.

Using this technique brings a noticeable effect only if your short title is an original and unexpected, forcing the reader to strain. Example: “I am watching you”, etc.

There are other techniques, but the most effective, in my opinion, all of the above. Try to apply them in practice and ensure their efficiency

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