Aubrey's Corner

Advertising Jobs For Freshers

With growing competition between businesses within the market, the promoting and marketing sector has seen an unprecedented surge in the demand for professionals, each experienced and freshers. Since advertising business thrives on creativity and talent, it values freshers with fresh ideas as much as it does revere experience. Thus, there are a whole lot of fresher jobs within the advertising industry. The industry is continually growing and is looking for highly talented people who can come up with out of the field and innovative ideas even if they do not have experience to boast of. Both huge and small advertising agencies rent freshers for varied departments.

An advertising company helps its clients have interaction with their shoppers using innovative and efficient advertising techniques and get their message across. The businesses exploit various media reminiscent of print, radio, television, and the Internet for this purpose. These businesses vary in scope and size. Some massive domestic and international brands are present in the market. In massive and established agencies, advertising jobs for freshers exist in numerous fields equivalent to market research, film, video production, copy writing, consumer servicing, etc. The job profile does fluctuate with the departments: Client Servicing, Creative Department, Media Department, Production, Television and Film, Photography, Market Research, Exhibition and Event Management, Promotion, and Direct Marketing.

Generally, freshers are hired as trainees or junior executives in Client Servicing, Market Research and Media Research departments. This includes understanding and studying about consumer needs, discovering new business opportunities, servicing existing clients, finalizing the appropriate media to advertise, deciding timing and placement of advertisements, and negotiating the monetary aspects of the deal. These are all govt or administrative functions. Executives working in these departments must understand the cost effectiveness of various media to pitch the products or services of a consumer effectively to the goal audience.

Client servicing is a very critical space as it’s the delicate hyperlink between the consumer and the agency. One must possess good communication skills to communicate both ways. That is, to speak the wants of the consumer to the company and the concept

of the company to the client. A brisker working on this department should possess excellent communication skills to have the ability to go out into the market to collect the fitting brief after which sell the ideas.

The creative group is the spine of any promoting agency. An company is pretty much as good

as its artistic department.

There are jobs for freshers in this department too as they convey in recent blood and modern idea. In the creative department, one excels not by the advantage of expertise but by the virtue of good ideas. The division would usually have art directors, creative directors, copywriters, scriptwriters, graphic designers, animators, visualisers, photographers, typographers, and DTP operators. This division creates the commercial copy. The job of this division is to verbalise and visualise as per the specific needs of a client. There is a huge demand for fresh graduates within the creative departments. Even graduates from the final stream who possess command of the language of communication added with the information of designing packages like Photoshop, Coral Draw or high-quality arts, are immediately absorbed within the creative department. To start a career in advertising, the fundamental qualities that a candidate must possess are creativity, aptitude for writing, and the flexibility to enliven ideas into a visual format. Also, candidates should have a normal ability to know the interests of individuals from all walks of life. Those who work within the advertising industry have to be extremely goal-driven, ready to work below pressure and below tight deadlines.

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