Aubrey's Corner

Learn More About Optimization Of Your Site.

Tag. Here are written the keywords describing the contents of this concrete page. Very often owners constitute the general list of keywords for whole site – and insert them into all pages, especially not paying much attention on so-called “individual approach”. This absolutely senseless murder of time! Keywords need to be selected individually for each page. At least because the word introduced to a tag necessarily should meet on page, and it is desirable not once. And differently the search robot will simply ignore it.

Each time selecting keywords, set to yourself two questions:

1. How much is the pledged word important for understanding of the text and how often does it meet?

2. How much is great probability that the user will use this word, constituting inquiry for the searcher?

It is not necessary to use the too general and too popular words, as “free of charge”, differently your site will simply get lost in crowd. At the same time too specific words and phrases considerably will narrow your potential audience. Search for a golden mean.

Keywords are written from a capital letter, through a blank, as reduction of their importance and weightiness (at first the most powerful, then less, etc.) do not use more than 10, well the maximum 15 keywords, with each superfluous word falls relevance of page.

Punctuation marks also are not necessary to use. The robot reads certain quantity of signs, is frequent no more than 200, and useless commas only in vain occupy a seat. Furthermore some words going successively without punctuation marks can be apprehended as a phrase. Occurrence of keywords on page should come nearer to 5 % for each, but it is no more, differently it will be besides apprehended as a Spam. Do not use the same keyword more than 2 times, even in different variants.

In tag everything is simple – short, no more than 200 signs, the description of contents of a page. It should be laconic, informative, but thus attractive and interesting. Content of tag is removed in results of search after the reference. Some searchers remove only the first 170 signs from this tag though read more. Some in general ignore it and remove the first 200 signs on the text so that look that the text beginning on your pages was informative and contained keywords.

Now we let’s speak about the text. The page contents should not be too big, 500-600 words are optimum. However, in practice it is very little to say all that it is necessary. Paragraphs small, a maximum seven sentences. Monitor that keywords met enough quantity of times, and the text thus did not lose appeal, stylistic correctness and semantic load.

Search robots especially sensitively react to words and the phrases placed in tags of headings or written in bold type. Therefore the text should begin with the heading placed in tags. In heading it is desirable to use keywords. Keywords and the phrases in the text, allocate with a bold type or italics. However do not be overzealous – if you place all text in a bold type, the reader will perceive it very bad. If you use the drawing on page, do not forget to supply it with alt-tags with the description of a picture including keywords.

Good luck into optimization of your site.

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And a final piece of advice – today the Internet technologies give you a really unique chance to choose what you require for the best price on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.

Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market.

Thus, giving you a real chance to make a smart and nicely balanced decision.

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