Aubrey's Corner

Make The Site Popular And Promote It.

Any site, corporate or private, called to realize personal ambitions of the founder as web masters, or created for representation purposes, with claims for reception with its help of profit – it is only a set of computer files. It is very difficult to sell them; it is absolutely impossible to mortgage it in the bank, as the real estate. The site becomes a site only being loaded into a browser of the spectator. Only during this moment it begins its life. If on a site there are no visitors (i.e. nobody loads it into a browser from a server), the site sleeps. As for example the newspaper, which has been printed, but has not been distributed-sold to readers, and has been put in a warehouse.

Being even the finished design and placed on a server in the Internet, the site as before represents the certain star of insignificant size invisible to people and only experts and professionals can notice it. If you come to library with the hand-written compositions and will put your notebook on one of numerous shelves, what is probability, that somebody will find and read it? Almost zero. Therefore before each holder of a site there is a problem on its advancement. In the Internet it is called “site promotion”. The promotion purposes can be absolutely different as well as techniques of its realization. A choice of this or that of them depends on the promotion purposes.

There are many promotion methods; hardly it is possible to tell about them in one article. The reader can even have an opinion that promotion is simply impossible, but it is not so. It is possible, but hardly depends on the resource and its purposes. Otherwise promotion can cost expensively enough or not to take place at all.

The resource purpose.

Each site forms with a definite purpose. It can be just a desire – I want the own site. It can be a site-attempt to arrange on-line trade (so-called Internet shop). It can be a site having the purpose advancement of off-line business of the holder (price-lists, sales promotion, services). It can be site-personal pages with the story about a hobby, search of adherents and so forth. But in any case a problem of the advancement minimum is acquaintance with a site of the maximum number of interested spectators. And a problem a maximum is formation of a stable nucleus of such visitors coming on a site more or less regular. Subsequently, there will not be expenses for nucleus attraction any more.

As acquaintance with the site we will understand the realized visiting of a site, when the spectator has come on a site voluntary (the first visiting of a site) and has familiarized with the contents at least the first page. I.e. Systems of active advertising and so-called “generators” of the traffic in which groups of surfers ostensibly visit sites for money (points, bonuses and so forth), have rather weak relation to advancement.

Though and from them it is possible to receive certain sense, but we will not speak about it here.

So, for a successful task solution it is necessary to formulate the purpose correctly, and really achievable, I.e. such, which can be reached basically.

We will begin with the most simple – you want that on your site would come some hundreds persons a day.

Otherwise – wish to generate a nucleus of regular customers. For the purpose purchases something, acquaintance with news, discuss something in a forum or a chat; in this case it is unimportant. The aim can be formulated is short as “to involve and keep many visitors”. When you know what you want to achieve – you will exactly get this! Good luck!

In case you are looking for new online business opportunities – go to this web site. This is the place where you can see different online business opportunities and choose the ones that fit you better.

And some general tips – today the Internet technologies give you a truly unique chance to choose what you need for the best price on the market. Funny, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the information that you need.

Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.

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