Aubrey's Corner

Internet Business: Do You Have To Like Your Niche In Order To Thrive?

There is a saying which says “Do what you love and the money will follow.”

However, do you truly have to be passionate about your niche in order to be successful in internet business?

Some folks say you have to be passionate about your niche since if you don’t love your niche sooner or later you would get bored. In addition, your topic is easier to grasp.

Hence, it’s easier to create content and successfully communicate with your target audience.

However in some instances, what you love is not profitable.

Some folks don’t believe you have to like your niche to succeed in online business.

For example, an alpha male internet entrepreneur never loves weddings but he earns a lot in that niche.

Some love their niche but still don’t make it as they don’t truly take pleasure in the process of business. They get bored in what they’re doing after some time. These are the folks who still treat their enterprise as a hobby.

Therefore for those who make it, some love their niche, some don’t. But to be thriving it seems you do need to enjoy the business process itself.

Correlated to this matter is the choice of business model.

There are many business models possible but we can place them into two broad categories which we call “horizontal” and “vertical”.

In the horizontal business model, you move from market to market, making websites and products to sell to unrelated industries until you have multiple streams of income. This model has proven successful for many individuals.

In the vertical business model, you go profound in one industry, generating excellent content. The important thing is market domination through constancy and long term asset building.

Those who prefer to cultivate a meaningful relationship with a community are inclined to pick the vertical business model.

So which model is best for you?

It really depends on your personality and present life situation.

For instance, you can make money faster in the horizontal business model. So, when you are just starting perhaps you can consider the horizontal business model.

But, many renowned gurus prefer the vertical model. One business coach in fact, calls those who favor the horizontal model as “underachievers” while calling those who pursue the vertical model as “overachievers”.

The financial and psychic rewards from doing the vertical business model can be extremely significant. As you are creating something you care about, you are inspired to do astonishing things like writing new blog posts regularly for few years. That may appear too much of a chore. But if you’re passionate in what you’re doing, that’s more enjoyable than the 9 to 5 jobs for many people.

If you love what you do you’ll never work a day in your life.