Aubrey's Corner

Methods Of Promoting Your Facebook Page

As per the terms of usage of Facebook, you can only have a one single account and that too must stand in your real name and not business one. But a specific place has surely been kept aside to help you in promoting your business and is known as the Facebook fan page. This specific feature is somewhat obscured and you need to scroll down for reaching the bottom of the page and then you will have to click on the link “advertisers”.

You basically have 2 reasons for which you are promoting your page on the Facebook besides your profile:

– At some stage you may reach a 5000 friend limit on your profile, so this is a great time you build your page.
– Large number of people may be able to locate your page as it may get indexed and will become searchable both inside and outside the Facebook infrastructure.

Here we will be discussing few methods for promotion of your page on Facebook:

1. Make it a habit to send email broadcasts

You must send emails to regular opt-ins list asking them to join your fan club. In return you can offer some good incentive to them like some videos, tips, or prizes. You can also include this sort of invitation for joining your fan page on the signature file which you send.

2. You can start discussion on the Twitter about your page

You should make it a habit to tweet regarding your Facebook page with utmost regularity. The talk should not be just “please visit my Facebook page” (giving a link) but should be very enticing like “see the latest video just uploaded on my fan page on the Facebook depicting the procedure to make the soft toys.

3. Try promotion through the social ads.

You must try the promotion of your Facebook fan page with the help of social advertisements. When a person will become your fan, his photograph will immediately appear just next to your advertisement. Surely there is a firm reason that the Facebook lumps all the pages which have social ads in the advertising! You can begin with a small budget to see as to how the wind blows.

4. Make sweeps a regular feature on your Facebook fan page

People have caring for videos and contents and are becoming much more popular these days. You can create a photo or a video contest for your fans. You can also ask them to upload their own photographs or videos.

5. Make specific content especially for your own fans

Add quality content which is just for your Facebook fans which they can’t find easily elsewhere. For example, videos, discussion threads or some tips.

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