Aubrey's Corner

5 Certain Practice Advancement Strategies

We all want to strengthen our chiropractic marketing. We want our practice volume to grow, our earnings to escalate, and our positive impact in the group to strengthen. Oftentimes in our pursuit to intensify we jump at each strategy that comes our way, thinking we’ve at last found “the secret” to advancement.

However the reality is there is not a huge secret to development. There are 5 elementary tactics to grow. Suppose you get better in these 5 areas, your business could not keep itself from rising. Assuming your failing to grow examine this list and find the one (or more) approach that you require to work on.

1. Get More New Patients

As I’ve stated, there is no secret and this point proves it. Everyone recognizes you have to get more new patients to expand. While there are a load of business gurus telling you to stop the “leaky bucket” and not be anxious about new ones, common sense tells you that new chiropractic patients are the life blood of your business.

2. get Better Conversions

What good does it do to acquire 30 new patients a month if you simply convert one of them to care? I struggled with low conversions when first beginning in practice. Some of my predicament was self-confidence issues, but the larger part was poor presentation. No, you don’t need to be a sweet-talking car salesman, however you’ve got to present your case with reality and confidence. Envisage going for brain surgery and the surgeon is edgy, uncertain and not so dependable. Would you “begin care” with him?

3. Claim More Per Visit

How much do you collect per visit on average? Not a estimate, however the definite number?

Assuming you’re like I was the first 2 years in marketing, I was clueless. I figured that since my bill for adjustment was $45, that was my average. Imagine my surprise when I actually did the calculation and found it to be $17. No wonder some gurus tell folks “not to worry about the numbers” – wow! How many visits do you need to check at $17 to make a living these days?

Therefore the time is figure up your number and know it. Take all the gross collections you earned last month, or last year, and divide by the number of visits in that time period. You may be startled at what you find.

4. Boost Your Patient Visit Average (PVA)

Of the 5 things listed here, this is one of the most hard. I know, you’ve heard stories about folks having a PVA of 100+. And they may be applying the easier means to increase PVA, which is to discount everything down to nothing (like the $17 a visit mentioned above!)

5. Lessen Your Overhead

The one everyone body loves to hate – overhead expenses! But the easiest way to increase your income is to maintain more of what you make.