Aubrey's Corner

Online Marketing: Where To Start

By Jennifer Boyes-Ultimate Footer Popup REVIEW

Online marketing can be a simple, effective and highly affordable way of promoting your business.

Find out what businesses need to do to succeed online

Since commercial entities first started offering Internet access to the general public, back in 1992, use of the World Wide Web has become commonplace in homes and workplaces across the world. In North America alone, about 238,000,000 people are online.

A solid Internet marketing plan can help companies build strength in existing relations and build brand new relations as well as market and sell services to an ever expanding global audience.

Why All Businesses Need a Website

The first thing that business owners, new to online marketing, should do is make sure that they have an effective, well optimised website.

Having a website offers a huge number of benefits for small and start-up companies. It means that they can provide information to their customers 24/7, through online newsletters, brochures and news pages. It also offers another point of contact for potential customers and enables business owners to showcase their products and services worldwide.

It is no longer extortionately expensive to develop an online presence either. The average cost of building a website has gone down significantly, meaning that smaller companies can compete against their larger counterparts on a much more level playing field.

Blogging, Email Marketing and Other Great Ways of Building Your Online Presence

In addition to setting up a company website, blogging can also be a fairly inexpensive and effective online tactic.

Blogging is, in effect, the keeping of an online journal. It can demand quite a bit of time and effort but keeping a blog can be a great way of communicating with and earning the respect of customers and potential customers.

Other ways to get a company online include the use of email marketing and listing the company’s details on some of the many free online directories.

It is relatively easy and inexpensive to get set up online but there are a number of pitfalls that business owners starting out in online marketing should watch out for.

Online Marketing Traps to Avoid

One of the main mistakes that business owners make is not keeping their website or blog fresh and updated. It is an imperative that these online tools are kept up-to-date so that your customers and regular readers keep coming back.

Business owners should also make sure that any queries are followed up on immediately. The customer service that is delivered online should be the same level as the service offered in-store or on the telephone.

Online Marketing Resources

There is a wealth of information out there for people new to online marketing. There are many specialised companies, such as Microsoft, that can help business owners get started or, if they are on a slightly tighter budget, there are unlimited online marketing articles, blogs and forums available to anyone with an Internet connection. For example, the Virtual Marketing Blog and the Top Rank Blog are extremely valuable sources of information and online marketing news. Another great way of learning about online marketing is to look up any competitors and observe what they are doing.

In this day and age, when so many people are using the Internet as a source of information, companies must have an online presence in order to keep up with their competitors. The Internet can be especially beneficial for smaller companies enabling them to hold their own against the larger corporations, as long as they have a good website and some online knowledge. So, busines owners need to switch on their computers, get online and start harnessing the power of the Internet. They can’t afford not to.

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