Aubrey's Corner

Making The Most Of Facebook For Marketing

Facebook and Twitter have in recent times become the fresh platform to base your marketing strategy upon. So therefore the established methods of marketing whilst they still apply, are weighted less than previous. Any business must adapt and change in order to maintain that competitive advantage. It’s interesting that many businesses that are spending time and resources to leverage Facebook as an integrated piece of their marketing tactic and have become early adopters.

Research and logic has established, the more you interact with your customers and the more they interact with you, the more likely you are to show up in their Top News feed. Whilst this may seem logical there are many businesses that spend the majority of their time updating their status without actually interacting with their customers or Facebook fans thus forgoing the chance to develop loyalty and longer lasting relationships.

A recent analysis found that posting links show up more frequently than just posting status updates. Facebook gives more weight to updates that will drive user engagement and users are more likely to click on links. A status update that includes a link to a landing page for your free sample is more likely to make it into your customers’ Top News feed than if you posted an update indicating that you had free samples to give away.

Additionally, user engagement is even higher when posting photos and videos. This means posting a photo or video related to your sale is more likely to be seen by your customers than just a link or a lonely status update. Again this probably means a little more work from your end but if you are after a positive user experience, interaction with photos and video is crucial in the implementation of the strategy.

But the best way to increase your chances of showing up in your customers’ Top News feeds is by getting them to engage with you. This means commenting on what they are posting and trying to find creative ways to get them to comment on your posts. If you post interesting links to your blog, post them to your Facebook account as well. Those 5 customers who comment today are 5 customers who may see you’re having a sale next week. Interaction equals visibility.

Another interesting point to note is that the more friends someone has the harder it is to break through to their Top News feed. This means that targeting customers with 200 or less friends will be more effective than those with 500+ friends. Essentially that means that there is less clutter to get through in order for your post or update to be viewed.

So if you’re wanting to get more fans and conversion, take the above points into consideration. You may also consider purchasing fans for your page to get initially started and through networks grow your page that way.

Bulklikes.com is a business that provides a service offering bulk Facebook fans for an economical price. This helps to remove the time consuming and often tedious task of gaining fans and allows the company to focus on core business that will generate the most revenue.

Hopefully some of the above points have been helpful for you as you integrate Facebook into your marketing strategy.