Aubrey's Corner

A Guide On Getting More Facebook Fans

This article will deal with tips and hints on growing the number of Facebook fans on your page. As we continue to push through the 21st century, marketing strategies are changing regularly at increasingly alarming rates. It’s a case of adapt or die. With Facebook being the pre-eminent social media platform in this age, companies are looking more and more to Facebook to deliver results.

Tip 1: Fish where the fish are

In the early days of social media every big company wanted their own network for their own users. The thing is, Facebook is where everyone is. Move your conversations and interactions onto Facebook where the majority of your users already had active profiles. This strategy in itself works well and should enable more interaction between your fans and your business.

Tip 2: Make the user experience seamless

A fatal error that many website owners make is to force people to use cumbersome mechanisms like bespoke forums or commenting systems to interact with one another. Often this involves shunting them off to an unrelated page which requires yet another login. You will lose potential business, guaranteed.
For 90% of sites out there, this is a big waste of time, not to mention a huge drag on interaction rates. Facebook offers a whole range of social plugins that take literally minutes to set up and allow you to add rich, friendly and deliciously viral functionality to your website.

Tip 3: Don’t be exclusive

Traditionally there has been a propensity to want to keep certain content exclusive to a site. This might work with a niche publication like the Wall Street Journal, but in today’s age you want your content to go everywhere and anywhere it can reach.
Gone are the days of retaining exclusive content on the official site only – news and updates are now pushed out across Facebook and Twitter
You no longer have to rely on your official site to get latest updates, news, sales etc – it can now be delivered to your Facebook News Feed, and you could then decide on whether this was something you wanted to read or watch. Statistics show that this was often the case with people referred to the official site from their Facebook accounts.

Tip 4: The positive feedback is crucial

Made sure that every marketing channel that you use talks to every other channel. Update on the latest freebies available? You’ll see messages pushing you to Facebook. Checking out Facebook? Updates push you to the site to watch a video on freebies available and then remind you of the official site.
Users are able to move between platforms as they experience this content of a site, and Facebook has proven itself as key to the cross-platform experience that we create.

Use these above tips to help you out with gaining more Facebook fans.