Aubrey's Corner

The Uses Of Facebook For Companies

If you’ve been unplugged to the world for the past 5 years, you may have missed the phenomenon known as Facebook. An unbelievable concept of connecting people all around all from their fingertips has taken off. The ease is one of its greatest strong points. It has grown exponentially where over 500 million people around the world have a Facebook account.

This has impacted the advertising and marketing landscape. Traditional methods are quickly being phased out and social media like Facebook and Twitter now become the norm. This has provided many opportunities for businesses to harness the power and influence of Facebook to build up or consolidate a brand’s presence in the market.

If you don’t know anything about Facebook, this article will help guide you through and explain how to you harness it for your own purposes.

Facebook allows different networks and groups to which many users can join. After you establish your own personal page you can start to advance to concepts called groups. Groups are used for discussions and events amongst other things. Groups are a way of enabling a number of people to come together online to share information and discuss specific subjects. They are increasingly used by clubs, businesses and public sector organizations to engage with stakeholders, if they are members of the public, employees, members, service users, shareholders, or customers. A group includes but is not limited to the following: the members who have joined, recent news contents, discussion board contents, wall contents, photos, posted items, videos and all associated comments of such items. In this respect, groups are similar to pages but contain more features. Groups are limited to 300 groups per user, though it is possible to find some users with more than 300 groups because it was possible to dodge this limit in a few ways, until recently when Facebook fixed those exploits.

Individuals or businesses can create “Like Pages” which allows Facebook fans of an individual, organization, product, service, or concept to join a Facebook fan club. Like Pages look and behave much like a user’s personal private profile, with some significant differences. Public Profiles are integrated with Facebook’s advertising system, allowing Public Profile owners to easily advertise to Facebook’s users. Owners can send updates to their Facebook fans, which shows up on their home page. They also have access to insights and analytics of their fan base. Early on, users had the option to “become a fan” of the page until 19 April 2010 when the option was later changed to “like” the page. While an individual with a personal profile can acquire up to 5,000 friends, a “Like Page” can have an unlimited number of “Likers”.

As you can see this enables limitless potential to bring greater awareness to your brand or company which is why Facebook is becoming the dominant medium for companies to engage with their customers.

So the faster you can get Facebook fans, the greater the influence you have on the market. Do whatever you can to get these fans.