Aubrey's Corner

Further Advice For Facebook Marketing

With everyone using Facebook extensively, large companies and small business owners alike are mass flooding the market on Facebook to show their wares and services. Network marketers the globe over jumped in, to market to all the thousands of Facebook fans and all the other social networking sites. The issue with most of the Facebook marketing strategies is that it is very in your face and can be very annoying to the Facebook user.This has been good however as the great marketing initiatives have differentiated the good and the bad. And from hindsight we are able to see what has been successful.

But small businesses trying to make a mark in their respective industries through Facebook run the risk of burning bridges with their friends if they constantly bombard them with invites and messages to join their Facebook page.

The secret is not to use Facebook with the same strategies that are used in other mediums. Strategies used in mass marketing like television and Billboards will only serve to alienate your friends if you try it on Facebook. You need to connect with people and build relationships which Facebook is adept and known for. Facebook fans are key to your strategy.

I have listed some advice below on how to be successful in your Facebook marketing strategy.

Ensure your profile information states who you are and what you stand for. Keep it brief and truthful. Information integrity is crucial. Don’t oversell what you can do or provide. People don’t like being let down.

Link to your blog or site where they can connect with you and learn more about you. A proper presence is what reassures potential customers that their dealing with a real person who they can relate to.

What makes your business different to your competitors? The answer to this question is critical to your success. Create a short succinct summary and add this to your profile.

There is no point trying to gain Facebook fans daily if you have no intention to connect with them. So that means to actively engage without bombarding with pointless sales pitches.

If you have an active Twitter account as part of your strategy and this requires you to tweet numerous times a day, do not connect Twitter and Facebook as updates flooding a friend’s news feed will not go down well and soon you may find people leaving your fan page.

Make use of applications from Mailchimp to create email opt-in services so that you can further market (appropriately) in the future.

Make the effort to search for people on your opt-in list by searching for their e-mails and request them to connect with you on Facebook. This will make your e-mail stand out from the other e-mails they receive from other lists and will increase your e-mail reading rate.

Hopefully this will help your Facebook marketing strategy achieve success.