Aubrey's Corner

Using Banner Advertising Effectively – 3 Golden Rules For Effective Banner Ads

Applying banner advertising and creating banner ads is simple, you just need to know what should be done in a right manner. For people who are not aware about this marketing method it is explained. It is a paid marketing method to endorse your business or product by placing a banner on other websites. You can arrange a banner exchange or you make investments so that your banner was placed on a definite website. It is a very successful and effective method if you know how to build a good banner ad.

If you want to use Banner Advertising in a profitable manner, here are three golden rules for profitable banner ads.

Golden rule 1. Do your banner ads contain any benefits for your prospects?
Profitable banner ads will always have the benefits for the customers. For instance, if you help people to shed off extra weight, then make a headline like: УNow you can lose 15 pounds in one week!Ф Banner ads should contain the benefits of your product or services in the main headline. If you make more effective banners, it will generate more clicks in the end.

Golden Rule 2. Consider not only text but graphics as well, while building your banner ads
When using banner ads for advertising, you need the headline of the banner to be promising. Create a headline in big bold letters. It is recommended to use the Arial font for banner ads. It can be easily perceived from PC screens. Using banner advertising in the most profitable way means that you should make more lines of text to the banner, where you can tell about other advantageous features of your product. Also, make sure that you have checked the website where you will place the banners.

Golden Rule 3. Give instructions for your customers.
Tell your customers what to do next! If your banners are not communicative enough, your business will not be successful. If you aim to use banner advertising in the most profitable manner, a banner ad should include a call-2-action. Give people recommendations on what should be done. You can write the following for example, ‘Visit Us Now’, ‘Show Me Now’, or ‘Show Me The Biz’. It will make the click through rate boost and so will the conversions to sales, giving in more revenues for your company.

There are even more golden rules to be followed when it comes to profitable banner ads, but the 3 outlined above are the most important ones and are recommended the most if you want your banner advertising to be profitable.

Advertising is used by many businesses, and online business is not an exception. As any kind of business, Internet business also requires marketing and client base. One of the ways to advertise online is banners. Banners can be easily made by yourself – review this how to make a web banner site. If for any reason you cannot do that it is possible to purchase some – just look for where to buy banners. But when selecting banners or services offering to create them always keep in mind that you can save some funds and find good but cheap banners.