Aubrey's Corner

5 Reasons Why Your Website Doesn’t Bring You Business

There is no query as we speak that small business house owners cannot be competitive unless they have a website. But because of all this competitors, having a web site alone just isn’t enough anymore. A web site is no longer a nice addition to your corporation, coming after business playing cards and newspaper adverts; it might truly be the most environment friendly instrument at your disposal to market your self, attract visitors and doubtlessly flip them into customers.
However, your website won’t do you any good until you optimize it properly.

Search Engine Optimization, or search engine optimization, is the combination of a number of methods that can be applied to a web site to make it more aggressive on Search Engines like Google or Bing, thus bettering its visibility.

My suggestion, in fact, is that you just hire web optimization consultants to handle your site’s optimization.
But if your site at the moment does not deliver you extra business, then in all probability a number of of the next 5 points is the rationale why.

1. Not the best keywords

Key phrase strategy and key phrase evaluation are the foundation of SEO. They’re the starting point for the whole lot and targeting the mistaken keywords could be the distinction between having zero or 1000’s of holiday makers coming to your website every day! Notice that by keyword, we actually mean key phrases; key phrases are usually (actually really helpful) more than one word long.
When deciding on your key phrases, take into account these basic tips:
– Select a niche or two. Do you will have a specialty? Do you goal a specific inhabitants? What separates you from your rivals? Pick your keywords round those criteria
– In case you are providing providers or merchandise domestically, use a geographical phrase in, at the least, one of your keywords (identify of your city, area, county, state, nearest huge city, and so on?)
– Choose long tail keywords. These are keywords that aren’t too standard (meaning not too aggressive) but still generate a fair amount of searches.

They need to be 2 to 4 words lengthy and comply with the aforementioned tips (niche and native). A combination of widespread sense and knowledge supplied by the Google Key phrase Tool should assist in the selection process.

If you never considered key phrase evaluation and strategy in these terms, no surprise your web site beneath performs.

2. Content material not optimized

In the web optimization world, we always say “Content is King!”
When Search Engines spiders come crawling your website, all that matters for them is your text. None of your elegant design, fairly shade scheme or fancy Flash animations will assist you get nicely ranked.

So it’s best to ensure that to display original, interesting, informative and well-structured text on all your pages. Nevertheless it’s only half the work. You may already have high quality content on your website, however it’s ineffective if it isn’t optimized utilizing:
– Placement of your keyword in strategic components of your text
– Some crucial html components similar to title tags, meta description and h1 tags, ensuring they comprise key phrases
– Renaming of your pages and recordsdata used on your pages (photos, pdf documents, etc..) to include keywords
– Alt textual content on photographs and captions round them which make them “seen” to spiders, to some extent, again together with keywords.

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