Aubrey's Corner

Basic Web Marketing

Starting an online presence is actually quite easy. Really the only thing you need for a successful presence is quality niche content updated regularly and monetization links such as Google adsense or some affiliate marketing links. This is the basic plan for anyone who would like to earn money online, but without a quality internet marketing campaign all the work and content you publish will never be seen. If your website has content and ideas that have not been seen and are helpful for your niches audience then you will notice internet marketing will not be nearly as difficult. When webmasters and bloggers hit your presence they will see the quality and send you links. This is called link bait and is much easier than building all the links needed to reach the top of Google and the other major search engines yourself.

If you want a strong internet marketing campaign it needs to start during the creation of your website or blog. Picking and placing keywords is the first steps of search engine optimization and need to be done with great care. If you do search engine optimization correctly you will find yourself getting plenty of free web traffic. When you want to pick keywords go to Google Adwords Keyword Tool and type in a term which reflects your website. This tool will bring up the monthly traffic for the term you enter and 99 others. From this list choose a few keywords which have a decent amount of traffic. You should then take the keywords and place them in your website or blogs URL within the titles and within the first paragraph or two of the content. Placing the keywords on your website will tell Google your web presence should be indexed for those keywords.

Placing the keywords on your presence is only the first step when trying to get traffic from the major search engines. What you need to realize is the amount of competition on the web today means all the top keywords already have webmasters and bloggers optimizing their web presences for them. The way Google and the other major search engines will decide who will be placed where is the number of links coming in to the web presences. The more links you have on external websites the better you will rank in the search engines. There are many places you can start building links such as directorycritic.com. This resource will have thousands of free directories which will be a great start when you begin link building. After your submit to all of these directories another great place to begin building links is commenting on blogs within your niche. Go to Google’s blog search and type in a couple of terms related to your niche. This search will bring up the latest posts which are related to your niche. When commenting on a blog make sure you read the full post and leave a quality comment.

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