Aubrey's Corner

International Virtual Assistant Reveals Europe Internet Advertising Important Figures.

European Interactive Advertising Association marketers’ Net Ad Barometer 2nd semester 2009.

Results from the newest European Interactive Advertising Association marketing specialists’ Net Ad Barometer have currently been released in UK, Germany, Italy and Spain. This report is designed to provide a timely snapshot of this trends and opinions of the advertising business across Europe, collating information solely from decision makers that have responsibility for allocating their company’s media budget and setting advertising strategy.

The European Interactive Advertising Association has currently launched the findings from the newest marketing specialists’ Web Ad Barometer Report. The bi-annual survey offers not solely a pulse check on this state of the European market but also an insight into future trends, allowing advertisers, media house owners and agencies alike to benchmark and tailor their strategies in order to maximise results.

Key findings are as follow:

• 83% of all marketers surveyed stated that online advertising pay throughout 2009 has been greater than in 2008 and also the medium appearance to go from strength to strength (ninety four% expect growth in their online pay in 2010 and ninety three% in 2011)

• European marketers predict a 7.6% year on year rise in online advertising spend in 2010 and a sharper increase of over 15% forecast for 2011

• Those investing in online are impressed with the results too, with eighty four% of respondents satisfied with the performance of online as a medium, ranking it between six and 10 on a scale of satisfaction, and 96% seeing online advertising as ‘essential’ or ‘a growing medium’.

• Over a third of respondents (thirty six%) have increased on-line media designing order to take advantage of the medium’s effective targeting capabilities during the economic downturn and worth for money was additionally deemed a core driver with thirty one% of marketing specialists quoting price potency as a reason for increasing their use of online

• Email advertising (61% in the second semester of 2009 vs. forty six% in the primary semester of the year), behavioural targeting (thirty three% vs. twenty five%), use of advertising networks (thirty one% vs. twenty five%) and affiliate selling (thirty six% vs. twenty six%) have risen in popularity amongst marketing experts

• One in three (33%) organisations are already incorporating mobile advertising into their overall advertising strategies and almost one in 5 (nineteen%) claim that use of mobile advertising is increasing, up from 12% of marketing experts in the primary half of the year

• Advertising budgets still be diverted into online from traditional media formats, the biggest shift in spend has been from ancient direct selling, with thirty% of marketing specialists now stating a rise in on-line advertising spend has come back from this space (vs. 24% in the first semester of the year) and there is sustained shift of investment from television budgets (First semester thirty seven%, second semester 36%)

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