Mar
21
Web Marketing – Gain More Customers With Better About Me Pages And Agent Bios
When potential prospects or clients read your “About” pages, or your actual property agent bios, they’re searching for details about you. They may want to know in regards to the firm as well, but they need to know more than some sort of empty “We believe in customer support” statement. They wish to know who you might be and why they should belief you.
If yours is a small business, that “About” page should give a brief bio concerning the proprietor and every of the key staff members. You do not have to go into detail, but do let them know that you’re a real particular person with more on your mind than the dollars they could spend with you.
For those who’re an actual estate agent, do not stop with telling the number of years you’ve got been in business, your sales awards, and your alphabet-soup designations.
Most people do not know what those letters imply, they usually don’t care until you tie them to an announcement about eager to know extra so that you could serve them better.
What must you inform your prospects? Something that will assist them really feel that you’re by some means “like” them. From that connection you can plant the seeds of belief that can encourage them to make use of your enterprise or your services. So inform them issues equivalent to:
* How lengthy you have lived in your community
* How lengthy you’ve got been doing what you are doing
* How or why you bought began on this line of labor
* Why you’re passionate in regards to the enterprise
And then, briefly contact on what you do whenever you aren’t working. You clearly do not need to share too much personal data, however you’ll be able to say something like “When not busy with (fill in what you do at work), my family and I get pleasure from snow skiing in winter and hiking the hills above (name of town) in summer.”
You can use a statement like that to say actions equivalent to golfing, fishing, gardening, images, tending your herd of Llamas, or your love for trail riding. In the event you’re a mother or father and want to connect with other parents, point out one thing about teaching Little League or helping along with your daughter’s Brownie Troop. If you happen to’re an animal lover, do point out your pets to earn the trust of different animal lovers.
You should also point out community involvement, comparable to your membership in organizations like Rotary or the Chamber of Commerce, and actions you enjoy as a volunteer for a non-profit. Even people who do not volunteer their time admire and respect those who do – especailly should you happen to support a cause they imagine in. (This is not the place to discuss faith or politics except what you are promoting revolves around those subjects.)
One additional caution: In the event you belong to or volunteer for a lot of organizations, mention only a few. In any other case your prospects might think you do not have time for them! It’s good to incorporate your philosophy or your mission statement. But do embody tidbits about who you actually are. Folks do not wish to
do enterprise with robots – they wish to do business
with real people.
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